This Adidas campaign was all about exploring the playful, experimental, hypnotic and weirdly satisfying world of the ZX shoes. We squished, squeezed and stretched things until they felt just right!
There you have it. But you know what? At the end of the day it’s just some shoes, a leg or two, and a few colorful backgrounds. Great client though!
Production Company: The Panics
Directed by Hugo Morais & Juri Agostinelli
Executive Producer: Ania Markham
Producer: Androniki Nikolau, Bruce Bigg
Stills Art Director: Jake Noakes
Music: Leonardo Amati